Showing posts with label web writing. Show all posts
Showing posts with label web writing. Show all posts

Sunday, June 17, 2012

Writing for both visitors and search engines

When you write on the web, two audiences with slightly different needs have to be targeted: your site visitors and search engines.

What may look like a mere evidence at first sight, as search engines are supposed to put forward the pages which content is primarily targeted to their visitors, above all since the awakening of the Panda, then the Pinguin (and soon the Zebra too?), meets a real need.